Sustainable Fashion
Calculating 'cost per wear' to make fashion greener
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Phys.org Earth SciencesAccording to a recent article on Phys.org Earth Sciences, calculating the 'cost per wear' of clothing items could encourage consumers to make more sustainable fashion choices. This approach may lead to increased demand for high-quality, long-lasting materials, potentially benefiting the mining industry through increased demand for critical minerals like graphite and manganese used in textile production. As reported, a study suggests that presenting consumers with the long-term cost of their clothing choices could influence their purchasing decisions, driving a shift towards more environmentally friendly fashion practices.